Interesting to me for this week is Maslow's hierarchy of needs. It makes me wonder that Why do people choose a different product. Some people focus on a beautiful or luxury thing and some people focus on a comfortable thing. These things depend on the needs of each individual. In my opinion, different needs depend on product positioning of goods. Maslow's hierarchy of needs theory makes me know about attention to the needs of target customers. SONY is my brand. I think, it is esteem and self-actualization needs on Maslow's hierarchy of needs theory because it can show status of customer as well.
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