PROMOTION STRATEGY

Promotion is the communicated process to the market between buyer, seller , retailer or others. Giving the information such as persuasion is recognized about brand and product well. Promotion is very influence to change the attitude, belief, feeling and target market 's behavior. According to Sony gives importance to communicate of its promotion, Sony is a brand that is successful in term of promotion because it chooses the right key promotion strategy. 




There are many way to present promotion strategy for Sony such as  


pull strategy                                                                             advertising                                                     


public relationship                                                               community


environment                                                                            CSR report


sponsorship                                                                              push strategy


sale promotion                                                                        personal selling
                                       
                                                  event/road show