COMPANY BACKGROUND

Sony Corporate History

Engineer Masaru Ibuka and physicist Akio Morita invested the equivalent of  Yen 190,ooo to start a company with just 20 employees. The rest is history! Founded in Tokyonin 1946, Sony was the brainchild of two men.

Masaru Ibuka and Akio Morita, the founders of Sony


Masaru Ibuka and  Akio Morita, the founder of Sony



 Birth of a Global Brand

Behind the phenomenal success of Sony are two men. Masaru Ibuka was an engineer and Akio Morita a physicist when they decided to create a company repairing and building electrical equipment. On May 7, 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation), also known as Totsuka, was established in Tokyo. The new company had no machinery and little scientific equipment. Possessing only their own intelligence and engineering expertise, Ibuka and Morita set about to create new markets.


Origin of the word Sony

In 1955, the company decided to create the name Sony . One was the Latin word sonus which is the root of words such as sound and sonic. The other was sonny boy, a popular expression used in Japan at the time to describe a young person with a free and pioneering spirit. The new name perfectly captured the mood of the company as a group of young people with the energy and passion for unlimited creation.




Development of the Sony logo over times





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