วันพฤหัสบดีที่ 28 กรกฎาคม พ.ศ. 2554

Branding and image of the product

Sony is one of the world’s greatest brands -- the company was once again rated the number one brand in the U.S. by the 2000 Harris poll. As noted, much of the brand equity Sony enjoys is rooted in product innovations. However, to ensure the future of its brand, the company recently embarked on an extensive, company-wide initiative in the U.S. designed to foster a common understanding of the Sony brand among employees, customers and consumers. The project, dubbed Being Sony, was necessitated because of expansive company growth, an influx of new employees, and converging business opportunities. 


http://news.sel.sony.com/en/corporate_information/sony_brand



3 ความคิดเห็น:

  1. Dear...Sony brand manager:
    As our business relationship, I would like to thank you for your invitation. I’m excited to comment your Sony blog.
    I really influence with your brand. For me, Sony is interesting and popular technology for everyone around the world. I admire with your blog design. It’s really colorful and fit. I would like to suggest and comment about design your blog. Your blog should have a good design for more interesting and you should have the name of your brand.
    I appreciate the opportunity to exchange the idea on your blog design.

    Sincerely your
    Aminoh Mahlaheng
    Louis Vuitton brand manager

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